RAMADA WORLDWIDE SIGNS ON AS BASS SPONSOR

 

CELEBRATION, Fla. – Ramada Worldwide and BASS, the worldwide authority on bass fishing, today announced a sponsorship agreement. 

 

As part of the agreement, participating Ramada^® hotels will offer BASS members an exclusive 10% discount on room rates. BASS members can visit www.Ramada.com/bass for more details.

 

“Ramada Worldwide knows BASS members are passionate about bass fishing, and we want to be associated with them,” said Kristin Rozewski, director of regional marketing for Ramada. “We hope BASS members will choose Ramada hotels for all their lodging needs in the future. “

 

BASS and Ramada Worldwide, a mid- to upper-midscale hotel chain of approximately 870 properties around the world, worked closely to develop a presence that will reach BASS members and fans. It includes:

 

·        BASS Federation Nation: Ramada Worldwide will serve as the “Official Hotel of the BASS Federation Nation” and an official sponsor at all Federation Nation events. 

 

·        Bassmaster Elite Series/Majors: Ramada Worldwide will have displays at select Elite Series/Majors event and serve as the exclusive presenting sponsor of the Bassmaster Legends Aug. 23-26 on the Arkansas River.

 

·        BASS Conservation: Ramada Worldwide will sponsor a BASS Conservation program in 2007.

 

The agreement also includes a large presence across BASS’ multimedia assets, including ESPN2 Outdoors programming, www.ESPNOutdoors.com and www.Bassmaster.com.

 

“We are excited to start an association with a strong brand such as Ramada Worldwide,” said Jeff Siegel, senior vice president of specialized sales and marketing for ESPN.  “We applaud the vision of Ramada Worldwide in recognizing the loyalty of BASS members and the strength of the BASS Federation Nation.”

 

 

About BASS
BASS is the worldwide authority on bass fishing, sanctioning more than 20,000 events through the BASS Federation Nation annually. Guided by its mission to serve all fishing fans, BASS sets the standard for credibility, professionalism, sportsmanship and conservation, as it has for nearly 40 years.

 

BASS stages and sanctions bass fishing tournaments for every skill level and culminates with the Bassmaster Classic. Through its clubs, youth programs, aquatic resource advocacy, magazine publishing and multimedia platforms, BASS offers the industry’s widest array of services and support to its nearly 530,000 members. The organization is headquartered in Celebration, Fla.

 

For more information, contact BASS Communications at (407) 566-2208 or visit www.bassmaster.com.

 

About Ramada Worldwide:
Ramada hotels are located in the United States, Canada, Costa Rica, Mexico, Czech Republic, Finland, France, Germany, Hungary, Ireland, Italy, Lithuania, Netherlands, Romania, Switzerland, United Kingdom, Egypt, Morocco, Bahrain, China, Hong Kong, India, Indonesia, Japan, Korea, Oman, Qatar, Saudi Arabia, Thailand, Turkey, United Arab Emirates, New Caledonia, and Australia.  Participating properties in this mid- to upper-midscale brand feature complimentary breakfast, an in-room, spa-inspired amenity package and high-speed Internet access.  Reservations and information are available by calling (800) 272-6232 or by visiting www.ramada.com.  All Ramada hotels are independently owned and operated under franchise agreements with Ramada Worldwide Inc., a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN.)